For as long as people can remember, the Vallakovich family has ruled Vallaki. Their reputation for being ruthless, cruel, and unkind to their subjects precedes them. The family holds the belief that maintaining a tyrannical grip over the town ensures obedience. This belief is born of their deep-seated insecurities and self-hatred, as they find solace in the only thing they can control: power. However, the reality is that they live in constant fear of Strahd, and so they use fear as a tool to maintain their hold on the population.